The Secret Weapon of Retail Success!
For years, the world’s biggest brands have quietly harnessed this invisible force to captivate customers and boost sales. Today, we’re unveiling their secret weapon :
Scent Marketing
What Research Says?
Research has shown that the first things customers notice when they enter a retail showroom are:
The temperature and
The smell of the environment.
These elements significantly impact a customer's initial impression and overall experience, influencing their perception of the space and, ultimately,
their purchasing decisions.
Boost Your Sales, Customer Footfalls, and Brand Identity with the Power of Aroma!
Welcome your customers with the 3S of modern retail trend:
Sight
Smell and
Smile
"75% of the emotions we generate on a daily basis are affected by smell. Next, to sight, it is the most important sense we have."
– Martin Lindstrom
Reference: Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories. Journal of Business Research, 56(7), 529-539.
Interested?
Get a free assessment and custom quote for scenting your space
Or call us
@ 84344 73444
To talk our Aroma Management Expert
MIND BLOWING FACTS
The Power of Aroma
Turning Browsers into Buyers
The sense of smell is directly linked to emotions and memory.
A pleasant scent can enhance the customer experience by creating a welcoming and positive atmosphere.
For instance, a subtle floral or citrus scent may create a fresh and clean perception, while a warm, vanilla-based aroma may evoke comfort and relaxation.
Aroma Branding
Unleashing the Power of Aroma in Branding
According to a study published in the Journal of Consumer Research, ambient scents that align with the store’s branding can improve customer perceptions of the quality of the products and increase the amount of time they spend in the store. This phenomenon, known as "ambient scenting."
"A pleasant sensory environment can lead to a higher likelihood of making a purchase and returning to the store in the future."
Resources: International Journal of Retail & Distribution Management and A study published in the Journal of Consumer Research.
Nike Store Scenting Study
As part of the research, Nike shoes were displayed in two different environments: one infused with a pleasant, brand-aligned scent and the other without any scent. Both environments showcased the same pair of shoes, ensuring that the only variable was the presence of the scent.
Remarkably, customers in the scented showroom expressed a willingness to pay a higher price for the same pair of shoes compared to those who experienced the shoes in the scent-free environment.
Famous Brands And Their Iconic Signature Scents
Abercrombie & Fitch
A Premium Clothing Brand
Abercrombie & Fitch's use of the FIERCE scent in their showrooms, plays a significant role in enhancing customer experience, building brand identity, and driving sales.
The Westin
A Hotels and Resorts Chain
The Westin uses
WHITE TEA
in their lobbies and rooms to create a welcoming and relaxing aroma for their guests.
Famous Brands And Their Iconic Signature Scents
Singapore Airlines
An Airline Company
Singapore Airlines uses the STEFAN FLORIDIAN WATERS scent, a luxurious and relaxing fragrance designed to enhance the passenger experience.
Bloomingdale's
A Premium Clothing Brand
Bloomingdale's uses a signature scent called BLOOMINGDALE'S BLEND
in their stores to enhance the shopping experience. It helps to evoke positive emotions, encourage shoppers to stay longer.
Scenting Is A Necessity For
Hotels
Retail Stores
Gym
Restaurants
Showrooms
Hospitals
We have the Gold Standard of Professional Scenting.
Our machines are fully programmable at different intensities so that Housekeeping isn’t required
They can be used in:
- HVAC Air Handling Units
- Stand Alone Units
- Wall Mounted or
- Just Sit On The Desk
SCENT YOUR SPACE
Compact, Powerful, and Perfectly Designed for You
MRP: 9999/-
OFFER PRICE: 9440/-
Covers Upto 800 SQFTS
This machine covers upto 800 SQFTS. Ideal for homes, shops, washrooms, Offices etc.
Cell Operated
Runs on 1.5 Volt DC. Normal cell is used and available in almost every shop.
Portable
It's compact size makes it easily portable and convinient to shift from one place to another.
MINI MACHINE, BIG IMPACT
THE ULTIMATE SCENTING SOLUTION
MRP: 16999/-
OFFER PRICE: 16520/-
Covers Upto 1500-2000 SQFTS
This machine covers upto 1500-2000 SQFTS. Ideal for homes, shops, hotels, restaurants, offices, etc.
Electricity Operated
It runs on electricity. Super electricity saver.
Super Performance
Due to it's super performance, it can be installed in a Showroom, Gym, Reataurant, Hospital, Hotel etc.
MEDIUM SCENT MACHINE
ELEVATE EVERY CORNER
Powerful Scenting Solution for Big Spaces Like Banquet Halls, Malls, Showrooms etc
From Aisles to Entrances: Fill Every Space with Captivating Scents
The Power Of Scent
- Starbucks strategically controls the aroma in their stores to highlight the scent of freshly brewed coffee.
- The distinct coffee aroma is part of Starbucks’ brand identity
- The signature coffee scent is designed to evoke emotions of warmth, relaxation, and comfort, encouraging customers to spend more time in the store.
- Scent marketing at Starbucks is a deliberate effort to enhance the overall customer experience
HOW SCENT MARKETING WORKS ?
The Science : It's the only organ directly connected to the Brain. The limbic system or the Emotional Center. That's why mangoes remind us of summer holidays.
The Art : The art of mixing fragrances which helps soothe and calm the mind or invigorate and energize it is called perfumery or aromatherapy, which is no less than sorcery.
At Blue Tree, we use both the ART and SCIENCE of aromatherapy.
Aroma Intelligence!
What We Have For You?
OUR GOAL
..IS TO PROVIDE YOU WITH THE BEST SCENT MARKETING SOLUTION WHICH WILL LEAVE YOUR CUSTOMERS WITH THE LINGERING SCENT OF YOUR BUSINESS....SOMETHING THAT THEY WILL REMEMBER.
OUR HAPPY CLIENTS
LET OUR CUSTOMERS DO THE TALK FOR US
"The aroma suggested by Blue Tree was amazing. This helps us to uplift our showroom ambience and customer footfalls."
WHY CHOOSE US
TOP SERVICE
QUALITY PRODUCTS
COMPITITIVE PRICE
FREQUENTLY ASKED QUESTIONS
Interested?
Get a free assessment and custom quote for scenting your space
OR CALL US
@84344 73444
TO TALK OUR AROMA MANAGEMENT EXPERT
